Hello, yes it is a code that you have to claim on AMD Rewards, but you can only claim it when you have an RX 9070 XT or RX 9070. And on AMD Rewards it will ask you afterwards to link to your steam account, and the game should show up.
I have a screenshot with the instructions aswell.
https://imgur.com/a/xPMXA41
6 months ago*
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New Bundles
Crimson Desert EU PC Steam key (AMD Radeon GPU RX 9070 XT or RX 9070 Required)
Crimson Desert Steam Key EU/Global or Steam Wallet equal to what I paid for the key. (45Euro)