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It's a new beta phased gamer's social network you can connect your Twitter, Facebook, Youtube, PSN, Xbox Live, Steam, Blogs etc. And they give you a rank based on your skill/how much you talk about gaming/gaming time/ and achievements. Your goal is to grow larger by gaining respect and followers by doing so you will gain new ranks.
It's pretty hard to get a Beta key, but I managed to get my hands on it.
1 key Including: