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It's the CD KEY for the retail game. Its a known fact that the retail CD KEYS that came with the game at release don't activate in steam... Which sucks. Also, I see no point in your post. I have 100% positive rep and been trading for a while now so am clearly not screwing anyone over and being 100% honest in this trade. If you wish to troll I'd request you don't do it here.
Post here or add me... OR BOTH :)