[H]Alan Wake Franchise[W]offers

I'm going off the fact it costs $10 atm for Alan Wake, and the Ship Cost $20 even going off the fact it is the 2 you get with the game each is technically worth 1/3 the price of the game and together they are $13 more or less. Not entirely sure why that's so funny. Portal 2 coupons is funny this not so much.