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Its the key from AMD rewards or how is it called nowadays, and I is out. It goes like this:
Get your free* copy of Thief compliments of AMD Gaming Evolved. This email contains a game key that will grant you access to this amazing PC game. Activate your game with Steam(R).
Step 1: Go to www.steampowered.com/getsteam
Step 2: Download the free Steam installer
Step 3: Save the Steam Install file to your computer
Step 4: Run the 'SteamInstall' application to install Steam
Step 5: Launch Steam
Step 6: Go to the Games menu to "Activate a Product on Steam" and enter this key:
Have the key from AMD Promo. You will have to go first if you have less rep than me. Please post here before adding.